Portugal Is Open for Business

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According to The New York Times, Portugal is spending over $4 million dollars to rework and bolster its image in the international business community.

Manuel Pinho, Portugal’s minister for the economy and innovation said that 19 percent of the country’s power comes from renewable sources like the wind or the sun, putting Portugal in third place in Europe, behind Sweden and Austria.
That might come as something of a surprise to people who see Southern European countries like Portugal as being rich in history, with a good quality of life, but not necessarily progressive in business or technology, Mr. Pinho said. “It’s better to present a country as a champion of renewable energy than history,” he said. “History is the past.”

BBDO Portugal created the campaign.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.