Portland Area Pet Care Company Names New AOR

Castor & Pollux Natural PetWorks has chosen StruckAxiom–with offices in Salt Lake City, Portland, Los Angeles and New York City–as its Agency of Record to handle national advertising duties, for their portfolio of organic and natural pet food, products and accessories.

Todd Martin, VP of Marketing at C&P, says, “We recognized StruckAxiom’s expertise in creating innovative marketing for super premium brands. They very simply ‘got us’ and we quickly knew we had found the right fit, as we continue to help ‘Pet Parents’ make healthy decisions for their four legged family members.”

StruckAxiom will collaborate with C&P to develop brand and digital strategy, and create an integrated campaign that engages consumers and grows its family of brands.

Here is some old work from the Clackamas, Oregon-based brand:

When I announced this account win earlier today on Twitter, Ian Schafer of Deep Focus replied, “Face. Off.” Which makes me think Deep Focus has its own premium pet care brand to promote, but I don’t see one among their list of clients.

[UPDATE] Schafer clarified his point this morning. The twins in the movie Face Off were named Castor and Pollux.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • Matt Anderson

    Thanks for the coverage. We’re incredibly excited to get things rolling for this great brand.

  • Alvin Campbell

    Thanks for the coverage. We’re incredibly excited to get things rolling for this great brand. Really this site is very useful for pet
    lovers. Nice post. Thanks for sharing.