Political Ads Could Get An Even Bigger Dose Of Corporate Cash

Over at Salon there’s an interesting story about a pending Supreme Court decision that may allow big, big money to fund political advertising:

The court has raised a range of high-stakes possibilities that could let corporations, unions and wealthy individuals pour money into elections in time for this year’s congressional races, not to mention the 2012 presidential contest. A ruling is expected as early as Tuesday.
At one extreme, the justices could give corporations, unions and activist groups funded by wealthy donors virtual free rein to run election-time ads for or against candidates.
Depending on the details, such a ruling could lay the groundwork for wealthy interests to press their rights further in future cases and argue they should be able to give money directly to presidential and congressional campaigns.

I’d be willing to bet that if the court does allow big money to flow into political campaigns, many traditional agencies will jump at the chance to get a piece of that pie. This is a story to keep an eye on.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.