Political Movements Are Bad Enough, Do We Also Need Brand Movements?

CP+B Canada is pulling the satire card for The Bessies, an advertising industry award show scheduled next month in Toronto.

Brains of Fire in Greenville, SC is one shop known to create “movements.” There are others.

Sadly, I can’t hear the word “movement” without thinking of bodily acts.

Hat Tip: The Denver Egotist

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Davidseul says:

    The idea behind the idea-thing is not bad, but I am sure there will be the idea’s comeback very soon ;D

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