PointRoll Blows An Opportunity By Sucking On Ad Age’s Cover

When I opened my copy of Advertising Age today, I was confronted with this coverwrap from PointRoll.

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I’d like to think that if I were to create an ad that, by simple virtue of its placement, would immediately command the attention of every Ad Age subscriber, I’d do something a lot less, well, sucky.

There are some infographics on the back of the wrap. They suck a bit less, but the whole concept (and I use that term loosely) should have been tossed away.

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.