Podcasts Are Downloads. Who Cares Where They’re Consumed?

Design Technica:

Last year that the editors of the New Oxford American Dictionary declared “podcasting” the “Word of the Year” for 2005 and “officially” defined the term as “a digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player.”
But according to a recent consumer survey conducted by Bridge Data, the relevance of portability to podcast usage has been vastly overstated. In fact, more 80% of podcast downloads never make it to a portable player or another device – they are consumed on the PC.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.