Podcasts Are Downloads. Who Cares Where They’re Consumed?

Design Technica:

Last year that the editors of the New Oxford American Dictionary declared “podcasting” the “Word of the Year” for 2005 and “officially” defined the term as “a digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player.”
But according to a recent consumer survey conducted by Bridge Data, the relevance of portability to podcast usage has been vastly overstated. In fact, more 80% of podcast downloads never make it to a portable player or another device – they are consumed on the PC.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://www.americancopywriter.typepad.com American Copywriter

    And French Fries aren’t from France.
    While this may seem like a “duh-hey” revelation, we’ve discovered that many people think there is some exclusivity to the iPod itself for a podcast. We’ve taken to demonstrating podcasts for our clients on laptops, so that distinction is clear from the get-go.