Podcasts Are Downloads. Who Cares Where They’re Consumed?

Design Technica:

Last year that the editors of the New Oxford American Dictionary declared “podcasting” the “Word of the Year” for 2005 and “officially” defined the term as “a digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player.”
But according to a recent consumer survey conducted by Bridge Data, the relevance of portability to podcast usage has been vastly overstated. In fact, more 80% of podcast downloads never make it to a portable player or another device – they are consumed on the PC.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. And French Fries aren’t from France.
    While this may seem like a “duh-hey” revelation, we’ve discovered that many people think there is some exclusivity to the iPod itself for a podcast. We’ve taken to demonstrating podcasts for our clients on laptops, so that distinction is clear from the get-go.