Podcasting Goes Mainstream

Blogger co-founder (and Nebraska native) Ev Williams (Blog) is now going after the podcasting market with Odeo, a new venture with Noah Glass (co-founder of ListenLab).
The New York Times kicks off with For a Start-Up, Visions of Profit in Podcasting (free registration required).

While still too much in its infancy to be considered an immediate threat to the radio industry, podcasting does present the prospect of a growing army of iPod-toting commuters who take programming decisions out of the hands of broadcasters and customize their own listening.
Odeo’s founders say they believe that, as with other old and new media, conventional radio and podcasting can coexist in the long term. If, through podcasting, conventional radio programs are increasingly stored and played back on the listener’s schedule, rather than the broadcaster’s, then the trend could have the same time-shifting impact that TiVo-style video recorders have had on the viewing habits of television audiences

Ev also adds some details on his blog with How Odeo Happened

About Shawn Hartley

Creative technologist by day. Bowling instructor at night. VP at Corporate 3 Design in Omaha. Proud father and husband.