Poached Crispin

GSD&M Idea City has recruited and entrusted their top creative post to industry powerhouse Mark Taylor.
Taylor comes to GSD&M Idea City from Crispin Porter + Bogusky where his work as creative director won wide critical acclaim. His accomplishments include the re-creation of the King and the interactive-sensation Subservient Chicken for Burger King, the launch of the MINI, and work for Miller Highlife, Nike and VW among many others.
“I’ve always admired the entrepreneurial and innovative spirit behind an agency that has made such a mark so far from Madison Avenue,” said Taylor. “They’re mavericks and have built their agency by adding value as true business partners with their clients.”
[via Marketwire]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. It looks like GSD&M is merely trying to buy a little Crispin magic. But what they don’t get is that Crispin is what it is because everyone there thinks differently, not just one person.
    Without a management house-cleaning at GSD&M and a commitment to innovative work (and not just the lip serivce that has led them to where they are now), one guy is going to have a hard time making a difference, no matter how talented.

  2. Great point, Adwag.
    Theoretically, if more agencies poached CP+B talent, the industry might start thinking (and doing) differently.

  3. Wow. Fallon all over again. A once successful off-the-beaten-path agency with an out-of-touch founder who doesn’t lead but won’t leave.
    Add one workaholic wunderkind, stir, and bake for 12 months. Wait, this is a recipe for a reality show!

  4. Richard S,
    And like Trump’s reality show, this one will feature plenty of instances of people uttering, “You’re fired.”

  5. Regarding the “workaholic” comment, there are some choice comments on that subject in reference to this dude over at AgencySpy. It’s a common ailment among the overpaid and under-happy, I’m afraid.
    Which reminds me: remember when being a Creative meant doing good work AND having fun and ducking out of work whenever possible? Is any place even remotely like that anymore? Seems the times they have a-changed.