Plugged In To A Higher Reality

Fusebox, a brand communications studio in Lincoln, NE doesn’t believe in entering its best work in award shows. And believe me, they’d win awards if they did enter.
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Learn more about Fusebox principal, Tim Siedell, at Bad Banana Blog or via his Twitter feed.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • http://www.brainsonfire.com/blog Spike Jones

    I agree – to a point. What about entering award shows that are based on creativity AND results. like the Effies?

  • http://adpulp.com David Burn

    Hey Spike,
    The Effies are a step in the right direction. Better yet, let consumers decide which ads speak to them.
    I’m with Tim though. Success is its own reward.

  • Carl LaFong

    David, thanks for giving a shout out to yet another unsung agency. Instead of yet another story about the same handful of overexposed shops, it’s refreshing to read about some folks who are relatively unknown yet fully deserving of attention and accolades.
    And you are right that an ad’s intended audience are the ones best suited to judge its worth. The only advertising competition that really matters is the one for the hearts and minds of consumers.

  • Gymkata

    I’m sorry, folks, but that work is not even the “local addy” level of quality. I’ve seen way more strategic and creative stuff from first quarter ad school students.
    BTW, nothing wrong with avoiding the award shows, or not caring about creative…to each his, or her, own…

  • Carl LaFong

    Gymkata, how does “avoiding the award shows” equate with “not caring about creative?” Some of us don’t need the prospect of winning shining trinkets or the acknowledgment of an elite few to push and prod ourselves. Doing good work should be its own reward. Everything else is just gravy.

  • Gymkata

    I said “or” not “and.”
    But i can see why you interpreted it that way.
    Believe me, I think one can do great work without winning awards or caring about awards.
    This year i worked on a large book project which is my greatest accomplishment so far, and i frankly would not trade it for 1,000,000,000 one show awards.
    Even my favorite ad campaigns i love, with or without the awards they’ve won.
    If the guy from that agency looks at his work and really feels that is as good as it gets, so be it.