Plop Plop Fizz Fizz

Writing in Adweek, Steve Simpson of Goodby Silverstein & Partners hits upon a strange truth for our time–that well made commercials are a welcome relief from the drone of sour news and other reality-based programming.

The (news) announcer relays the day’s drama from Wall Street, where the rat-faced traders skitter rabid across the trading floor long after their oligarch bosses have fled to Arizona or those nice new condos at the Plaza. The market news is followed by worse news: homelessness, empty stores, lost jobs in California, missing jobs in Michigan, Republican governors refusing money, the South re-seceding from the Union.
It’s a relief when the commercial message comes on.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.