According to Marketing Daily, Duncan Hines is using four commercial-quality, YouTube-posted videos produced by Filmaka to drive sales of its new Amazing Glazes line during the holidays.
“We hope that during this fun time of family togetherness, the videos will inspire bakers to channel their inner creativity and have fun with Amazing Glazes — making desserts that will be sure to impress,” said Lora Van Velsor, VP, marketing for Duncan Hines.
Pinnacle Foods Group LLC acquired Duncan Hines in 2004. The company’s numerous brands also include Vlasic Pickles, Log Cabin Syrup, Mrs. Butterworth’s Syrup, Hungry-Man Entrées, Mrs. Paul’s Seafood, Swanson Frozen Meals, Aunt Jemima Frozen Breakfasts, and Armour Canned Meats, among others.
About David Burn
Connect