Nike brand planner, Russell Davies, has some choice words for those considering a career as a planner.
3. You Need An Enthusiasm For Brands And Communications And Advertising And That.
Yes, lots of your friends think brands suck and are manipulative and are ruining the world. If you think that, then a) you’re mostly wrong and b) you probably shouldn’t be a planner. If you think they’re just trivial in the larger scheme of things, then a) you’re mostly right and b) you probably shouldn’t be a planner.