For Common Sense, We Have to Turn to Beer

According to Ad Age, Miller High Life sales rose by nearly 1% during the second quarter, a strong performance for a brand in a challenged category (full-calorie domestic macrobrews) that had seen steep declines in sales for several years leading up to the advent of the current Common Sense campaign.
Here’s the latest, politically themed twist in the campaign:

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.