For Common Sense, We Have to Turn to Beer

According to Ad Age, Miller High Life sales rose by nearly 1% during the second quarter, a strong performance for a brand in a challenged category (full-calorie domestic macrobrews) that had seen steep declines in sales for several years leading up to the advent of the current Common Sense campaign.
Here’s the latest, politically themed twist in the campaign:

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.