Marketing to teens can be a cherry assignment. All you have to do is stop thinking like an adult for a few hours, and WHAM, it comes to you.
“It” came to the creative team at Cossette in Toronto. According to The Inspiration Room, Pizza Pops, the Pillsbury brand of pre-cooked snack produced by General Mills in Canada, is being promoted as a dangerous addition to teenage diets.
The online campaign, “Citizens Against Pizza Pops” shows the horrified reactions of adults to the pizza pop explosions in their homes and neighborhoods. Because that’s the other joy of marketing to teens–the ability to mock one’s elders.
