Pixel Pusher Rakes It In

Adland and The Telegraph point to this brilliant advertising idea from 21-year old university student, Alex Tew.
Tew, 21, who is due to go to Nottingham University next month to study business management, launched www.milliondollarhomepage.com in an attempt to raise enough money to pay for the three-year degree course.
Companies can buy one or more boxes for $100 each (£54) and cover it with a logo, which, when clicked on, transports web users to the customers’ own site.
Within days of the website being set up the address began appearing on chatrooms, and dozens of firms had signed up. The site now carries 240 advertisements and has 30,000 hits a day.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Bekel challenges Tew!
    In slipstream of all commotion around this complete new stunning kind of website, Bekel challenges Tew! After Alex Tew started to sell every pixel of his homepage, internet specialist Joost Bekel came up with an idea even more spectacular! Bekel said earlier he can do better than Tew and offers much more fun while raising money. He wants to raise $10.000/week from 1. November 2005 on. That’s when he expects his newborn baby. Isn’t that cute? So he divided the week into 10.000 little pieces: 1 minute each and offers every piece to the audience for 1 dollar!
    Now Bekel has set his mind to beat Tew. Tew mentioned in his blog his expected income for September. “September is for Tew, October probably as well, but November will be my month!” Bekel is convinced his concept is even more genious than Tew’s and offers more value to the visitor.
    On the question if he needs really $10.000 for his kid Bekel answers: Does Alex Tew need $1.000.000 for his study? 😉

  2. My hat goes off to Alex Tew, he certainly found a unique idea to sell ad space. I actually took his idea one step further… selling ad space by the BYTE! There are so many “pixel pushers” out there now that I needed to put a spin on the pixel advertising concept. Check out http://www.buckabyte.com

  3. So everyone love pixels ? Not at all
    I hate pixels! That’s why I’m underselling thousands of them for a few pocket money!
    take a look: http://search.ebay.com/_W0QQfgtpZ1QQfrppZ25QQsassZpixelQ2dinQ2dauction

  4. Check out this new concept, a variation of milliondollarhomepage:
    The highest bidder gets the top ad space with 400×300 pixels.
    It’s starting with $0 Cent per Pixel!

  5. To Pixel Or Not To Pixel, that seems to be the question…lol !
    We also have a Pixel Site and I like to believe that ours is a bit different while
    we want to donate our proceeds to several Good Causes around the world.
    So maybe we will see you at our site:
    Bye ,

  6. Jobless Boy Launches A Website To Sell 10,000 Jeans On The Internet!
    USA jobless boy has set his sights on earning himself a million dollars after thinking of a simple idea of selling brands new and used jeans on his homepage MoneyOrBox.com
    He had been thinking of ideas on how to make a little extra money for himself but some of his ideas either never worked out or were just far too ambitious.
    So far there are 28 jeans sold on the homepage which has netted him just $1300 but as visitors grow and more people hear about the site, no doubt more jeans will be added and he will progress towards his target of 10,000 jeans on his homepage and one million dollars in the bank.
    You can view the website by visiting http://www.MoneyOrBox.com

    Some numbers have the special property that they cannot be expressed as the product of two smaller numbers, e.g., 2, 3, 5, 7, etc. Such numbers are called prime numbers, and they play an important role, both in pure mathematics and its applications. The distribution of such prime numbers among all natural numbers does not follow any regular pattern. A proof that it is true for every interesting solution would shed light on many of the mysteries surrounding the distribution of prime numbers.
    Since the late 1960s, with the advent of computers, there has been a shift of focus from finding a mathematical formula to devise an algorithm that can test for primality of a given number. Testing of primality thus became an important problem in theoretical computer science. If an algorithmic solution to the problem posed is found, then an executable computer program can be written.
    Check algorithmic solution here: http://www.moneyorbox.com

  8. I believe that Alex’s site still generates some indirect value for advertisers at least by improving their visibility in search engines. It has a PageRank of 7 and many still continue to add links to it (by the way, this article has just added one link). So, getting the link from website with such a high PageRank for as low as 1$ it is clearly a reasonable investment.
    Good luck to all the copycats 🙂