Pitching Boomers With A Bus

If you’re an aging hippie with a bunch of money, Bank of America wants to hold your hand.
According to The New York Times, B of A paid $3.3 billion for U.S. Trust, a storied institution whose clients have included Rockefellers, Astors and Vanderbilts.
This new $25 million campaign by Hill, Holliday, Connors, Cosmopulos is the bank’s first effort to market their newly acquired wealth management capabilities.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • john

    I can’t think of anything lamer than another appeal to Baby Boomers using imagery and references from the 60’s.”