Pitching Boomers With A Bus

If you’re an aging hippie with a bunch of money, Bank of America wants to hold your hand.
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According to The New York Times, B of A paid $3.3 billion for U.S. Trust, a storied institution whose clients have included Rockefellers, Astors and Vanderbilts.
This new $25 million campaign by Hill, Holliday, Connors, Cosmopulos is the bank’s first effort to market their newly acquired wealth management capabilities.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • john

    I can’t think of anything lamer than another appeal to Baby Boomers using imagery and references from the 60′s.”