Ad Age has an article today on BBDO’s resignation of the Stainmaster carpet account.
Here’s a telling quote from BBDO COO Jeff Mordos: “It has become clear that current management is seeking a level of service that is more consistent with its own economic realities. As such, we have determined it is no longer a viable match for us.”
Translation: Either BBDO has way too much overhead to service the account profitably, or Stainmaster is too cheap and doesn’t want to run the $1 million TV ads that BBDO loves to do.
But now, 2 other Omincom shops are pitching the account. Won’t they have the same problem?
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