Pink Packets Make Some See Red

USA TODAY offers a review of Sweet and Low by Rich Cohen, a contributing editor at Rolling Stone.

There is something satisfying about a voyeuristic romp with someone else’s dysfunctional family — particularly when they are rich.
It’s even better when the story is told by a disinherited grandson with a grudge, as is Rich Cohen, author of Sweet and Low.
The story of the family behind the little pink Sweet ‘N Low packets, seen on diner countertops and restaurant tables worldwide, turns out to be one of greed and corruption, white-collar crime, alleged mob connections and tawdry rumors. But at heart, it’s the universal tale of petty family squabbles, hurt feelings that never heal, misunderstandings and sibling rivalries.

Sounds like a good read.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.