Pink Pinatas, Batman

Pepto Bismol sees Cinco de Mayo as an over-indulgence occasion, and the P&G brand intends to benefit from it.

When you visit the brand’s YouTube page, you are able to pick a pinata, fill it up and then choose a method to burst it.

Why? Why not?

Sombrero tip to Todd Wasserman at Mashable.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.