Pimp My Pulp

According to MediaGuardian.co.uk, one best be careful with the word “pimp,” or brace for litigation.

One of the largest media companies in the world is flexing its muscle to stop anyone using a phrase beginning with the words: “Pimp my …”.
Viacom, which owns MTV, the worldwide music channel, has sent threatening legal letters to a website about children’ sweets and a shop that sells treats for pets, which it believes are trying to rip off its hit MTV programme Pimp My Ride.
The company sent warning letters to the website Pimp My Snack, in which people share recipes for giant versions of confectionery.
Viacom also perceived a threat to its show in Wilmslow, Cheshire, where Liz Wilson had opened a luxury boutique for pets offering clothing, collars and food, named Pimp My Pet.

I wish these lawyers had something better to do.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. you’d think pimps across the nation might see fit to sue viacom.

  2. Nice to see Viacom acting like an ACTUAL pimp. And we’re all getting the stick.