Adobe has some expensive software they’d like to sell you. To help convince you to buy, Adobe commissioned a short.
Cisma’s “Le Sens Propre” from glossy inc on Vimeo.
“Le Sens Propre” is part of Goodby’s “Shortcut to Brilliant” campaign for the graphics company.
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
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