Slim Jim’s in trouble. Next time I’m on a long road trip and hungry for beef jerky (that’s about the only time I am), I’m reaching for Jack Link’s. Why? Jerky’s a parity product. I’m buying the advertising.
Physical Comedy Moves Processed Beef
June 27, 2007 By Leave a Comment
About David BurnI wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.
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