Phun Thymes

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Monte Carlo Resort & Casino is not a fan of luxury that’s exclusionary. The Las Vegas property wants everyone to experience “opulence and superior hospitality” and believes they can open open up “a whole new world where extravagance is accessible to all and where everyone can feel rich.” That’s why LA-based David&Goliath, spelled “debauchery” wrong in the ad above. To make the place seem “approachable” and “irreverent.”
Other ads in the campaign include “Ron Day Voo”, “Tray Sheek”, and “Bone App a Teat”.
I just did a quick check and suites start at $385.90 for this weekend. So, if you actually are rich and you like to spell words as if you were texting them to your BFF, the Monte Carlo awaits.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • wade

    Too bad people at home or on the street won’t be privy to the press release-esque explanation these ads require in order for their message (whatever it may be) to become even slightly relevant. (My guess is that most will see the “headlines” simply as bad puns.) Seems to be a trend these days. I smell Account Planning. Remember when ads had to work fast? Apparently we’re all stopping to scrutinize every ad’s deeper meaning these days. (“I have no idea why I should care about this ad, but I’m sure the case study that accompanies it when it goes out to the trade press includes some really awesome insights.”) Wait, people don’t say stuff like that? In fact they’ve got even less time to spend deciphering your message than ever before? Then I’d say these executions are in need of some major room service. Never mind the fact that for $385 a night I’ll take a little pretension with my vacation, thank you very much. Hell, I might even join in and look down on the little people myself for a weekend, pretend I’m not one of them. Planning strikes again. Ugh.