Photographic Content Helps Build Top-Shelf Scotch Brand


Masters of Photography from The Macallan is a beautiful series of images by Rankin captured at the distillery. The setting, the model, the famous photog and his 1000 Polaroids all combine to make a strong statement about this Scotch whiskey brand.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.