Photographers Fight The Issue Of Pilfering

Everyone who works in a creative field is fighting the theft of ideas and work. The American Society of Media Photographers is tacking it with this spot and a new site, Don’tScrewUs.Org.

I’m not even a professional photographer, but I was reluctant to put my nicer photographs on Flickr in the fear that someone might lift one and it would end up on some lame banner ad. In a way that’s wishful thinking, I suppose. But a photographer friend said to me that if no one ever sees it, no one can like it enough to lift it. I guess that’s true.
Still, anyone who creates some form of content — photos, ads, whatever — takes a risk, particularly when they put it online to promote themselves. But this ad makes a good point. Remember, many people thought nothing of downloading music from Napster when they wouldn’t dare walk into a record store and steal a CD.
Hat tip to AdLand.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. I also think the ad makes a good point. I’m just not sure I like the idea that it was placed on a random street with nobody even standing around or anything indicating they were for sale. I would assume anyone in this situation would think they were for the taking (not that I myself would take them, because I wouldn’t!) but, interesting nonetheless!

  2. I like this ad. It makes the general public realize what they are doing. I’m an amateur photographer and I would be absolutely destroyed if someone took my photos without permission. I’m glad they are bringing a serious issue to light.