[Wes Anderson spot for AT&T via Golden Fiddle]
These ads work REAL hard for a very clichéd and tired advertising payoff: the made-up word.
Interesting that they chose to really target the student demographic even though the selling point of wide coverage really is important to most people.
Anyone else besides me think this is a rip-off of Fallon’s work for Virgin Mobile, and their Chrismahanukwanzakah campaign?
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