P+G Goes Beyond “Beyond Lame”

Another fake blog has reared its hideous head. This time P+G is the culprit. I understand, and can even sympathize with clients wanting to jump on the blog bandwagon. But please, will someone from the agency sector please help these clueless marketers do it right? Wrting tripe is not doing it right.

Posted by “Rose” at sparklebodyspray.com:
I am SO into poetry these days. It was, like, the rap music of the ancients, you know? Of course, not all poetry rhymes…I mean, those Greek guys wrote books of it like the Odyssey by Homer (I love the part about Helen of Troy being soooo beautiful that they started a war over her). They made a movie version last year called Troy starring Brad Pitt (yummy!!). Anyhow, lately I’ve moved from Greeks to great Americans like Robert Frost. He was such an individualist, you know (not like all of those clones at school

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Carl LaFong

    If you listen carefully, you can hear Sylvia Plath spinning in her grave.

  • http://www.wagnercomm.blogspot.com John Wagner

    I don’t know, David. It sounds pretty authentic … like something my 13-year-old daughter would write on her blog. :)

  • http://adpulp.com David Burn

    John,
    Having no daughter, I’ll take you at your word. But I’ve never liked talking to children like they’re children. I see them as small people, who like all people want to be treated with respect.
    And that’s what this boils down to. It’s not about fake blogs being evil. It’s about the marketing establishment bringing their lame-ass attitudes toward the customer to a medium that isn’t going to stand for that. When it’s print, radio or TV and you’re upset by the stupidity of the message, you turn it off or tune it out. On a blog, you talk back, and what you say bounces around the bloatosphere, so others can hear and chime in.
    A grown up copywriter trying to sound like a 13-year old girl is pitiful. Unless that copywriter can do it in way that respects the girl she’s addressing. Then, I might buy it. Maybe a better idea would be for the blogger/writer in question to act like the girl’s cool aunt, or babysitter.

  • http://www.onedegree.ca/2005/05/05/filtered-links-for-050505 One Degree

    Filtered: Links for 05-05-05

    Click through for today’s online marketing links.

  • http://www.wagnercomm.blogspot.com John Wagner

    David:
    I agree with you 100 percent … I was just amazed, I guess, at how much that post sounded like something you might read at Xanga.
    But you are correct in that it’s a pitiful approach. And really, even more pathetic that it’s an imitation of the way real girls talk and write.

  • http://www.adrants.com/2005/05/p-g-launches-character-blog-purists.php Adrants

    P & G Launches Character Blog, Purists Freak, Reality to Set In

    Defending the recently launched Procter & Gamble character blog, Where the Sparkles Girls Get Real, a blog promoting Secret Sparkle Body Sprays, P & G blogger writes the blog “is meant to be just a fun little promotion where…

  • http://frost.biztos.com/ frosty

    I am one girl,
    In a big world,
    Trying to make my way.
    Every day,
    I wonder what it will take,
    To make you say,

  • http://www.joshkaufman.net/archives/2005/05/pg_and_fake_blo.html Josh Kaufman: Inside My Bald Head

    P&G and “Fake” Blogs

    P&G just launched its first (to my knowledge) blog, and it’s of the fake variety: “Where the Secret Girls Get Real” The blogosphere was quick to respond, and the response isn’t positive: AdPulp: Another fake blog has reared its hideous…