P+G Goes Beyond “Beyond Lame”

Another fake blog has reared its hideous head. This time P+G is the culprit. I understand, and can even sympathize with clients wanting to jump on the blog bandwagon. But please, will someone from the agency sector please help these clueless marketers do it right? Wrting tripe is not doing it right.

Posted by “Rose” at sparklebodyspray.com:
I am SO into poetry these days. It was, like, the rap music of the ancients, you know? Of course, not all poetry rhymes…I mean, those Greek guys wrote books of it like the Odyssey by Homer (I love the part about Helen of Troy being soooo beautiful that they started a war over her). They made a movie version last year called Troy starring Brad Pitt (yummy!!). Anyhow, lately I’ve moved from Greeks to great Americans like Robert Frost. He was such an individualist, you know (not like all of those clones at school

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Carl LaFong says:

    If you listen carefully, you can hear Sylvia Plath spinning in her grave.

  2. I don’t know, David. It sounds pretty authentic … like something my 13-year-old daughter would write on her blog. 🙂

  3. John,
    Having no daughter, I’ll take you at your word. But I’ve never liked talking to children like they’re children. I see them as small people, who like all people want to be treated with respect.
    And that’s what this boils down to. It’s not about fake blogs being evil. It’s about the marketing establishment bringing their lame-ass attitudes toward the customer to a medium that isn’t going to stand for that. When it’s print, radio or TV and you’re upset by the stupidity of the message, you turn it off or tune it out. On a blog, you talk back, and what you say bounces around the bloatosphere, so others can hear and chime in.
    A grown up copywriter trying to sound like a 13-year old girl is pitiful. Unless that copywriter can do it in way that respects the girl she’s addressing. Then, I might buy it. Maybe a better idea would be for the blogger/writer in question to act like the girl’s cool aunt, or babysitter.

  4. Filtered: Links for 05-05-05

    Click through for today’s online marketing links.

  5. David:
    I agree with you 100 percent … I was just amazed, I guess, at how much that post sounded like something you might read at Xanga.
    But you are correct in that it’s a pitiful approach. And really, even more pathetic that it’s an imitation of the way real girls talk and write.

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  7. I am one girl,
    In a big world,
    Trying to make my way.
    Every day,
    I wonder what it will take,
    To make you say,

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