Peter Krivkovich Talks About CareerBuilder’s Stupid Move

Over at The Hot Mic at Radio Talent Zoo, TZ’s Bobbin Wages scores an exclusive podcast interview with Peter Krivkovich, CEO of Cramer-Krasselt.
C-K, if you’ll recall, decided to tell to take a hike when the client decided it wasn’t happy with its agency because its Super Bowl commercial failed to make the Top 10 in this year’s USA Today Super Bowl Ad Meter.
Krivkovich also talks about agency-client relationships in general. It’s an enlightening discussion.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. theo kie says:

    I give all the management at C-K kudos for their decision to walk away from CareerBuilder. When a client is this disrespectful and shallow about the benefits their agency partners bring to the party, it’s time to walk away from them.
    Any agency pitching CareerBuilder better be ready to provide the back-slapping, butt-kissing, constant ego-feeding these clients evidently require. Seeing their company become hugely successful evidently isn’t enough.