Since Steve Hall is busy attending panels and such at South By, I thought I’d offer up a post in his honor.
In PETA’s latest bid to arouse interest in the many sexy alternatives to leather, adult film icon Jenna Jameson — donning a black wig and pleather bikini — evokes screen siren Bettie Page in a sin-tastic and pro-synthetic new PETA ad called “Pleather Yourself: Discover the Pleasure of Pleather.” Jameson recently unveiled the new campaign — shot by top celebrity photographer Gavin Bond — as part of Los Angeles Fashion Week.
“I’ve worn a lot of pleather in my life,” says Jameson. “Anybody who knows me knows that I’ve kind of lived half my life in it. I love the idea of having choices outside of leather. The outfit that I’m wearing in the ad is so sexy that I suggest if people want to have a better time in the bedroom — then please explore the pleather side.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Uhh, that doesn’t look like Jenna J. She must have had her face stretched quit a bit lately. I’m sure an airbrush got a good working for this photo as well. Don’t get me wrong, the ad is HOT, just saying.