PETA Has Its Way With The Ronald. Chickens Don’t Exactly Celebrate.

from CNN/Money: McDonald’s, the world’s number one fast-food restaurant and second-largest buyer of chicken, is studying whether to switch its chicken suppliers over to the least-cruel slaughter method, the animal rights group PETA said Tuesday.
Controlled-atmosphere killing, or CAK, is a USDA-approved method of slaughter that is described by animal welfare experts as “the most stress-free, humane method of killing poultry ever developed.” The CAK method puts the birds to sleep quickly and painlessly.
According to the animal-rights group, McDonald’s (Research) said some of its EU suppliers are already using CAK technology and a feasibility study for the U.S. will be ready this summer. A PETA spokesperson said McDonald’s is the first corporation to seriously consider CAK technology and they are hopeful that McDonald’s will spur an industry-wide shift.
McDonald’s is “committed to animal welfare leadership and to working with our suppliers and recognized experts on animal welfare issues” Anna Rozenich, a spokeswoman for the fast-food restaurateur said.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. They’re just chickens for crying out loud. The world is already awash in PC crap of all kinds and now we’re supposed consider how chickens feel as they are being killed.
    This is about people feeling better, not chickens. They’re being KILLED. Its not going to matter to them in a second or two or ten.
    The absurdity of this is overwhelming.

  2. You may have noted the sarcasm-laden headline, “Chickens Don’t Exactly Celebrate.” For indeed, this absurdity is all about making people feel better.
    Since, I’m a huge fan of Chicken Picatta, none of this interests me all that much. What does interest me is that McDonald’s would listen to PETA. Now, that’s news where I come from.