Pestitcides Are Not Refreshing

Turkish newspaper, Zaman, brings us this twisted story of two beverage behemoths gone bad:

India parliament agreed on ban of Coca-Cola and PepsiCo products following last week’s discovery of toxic chemicals in the Indian manufactured cola products.
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The New Delhi-based Center for Science and Environment said last week that tests conducted on 57 samples found pesticide residues in Coke and Pepsi products that were 24 times above the limits set by the Bureau of Indian Standards.
The local authorities in Mumbai, Madhya Pradesh, Gujarat, Punjab, Hayrana and Rajastan have imposed a ban on the sale of Coke and Pepsi at government offices and schools.
India’s Supreme Court last week gave the two firms six weeks to reveal the ingredients of their products. Some legislators in the federal parliament have called for a total ban on sales of soft drinks.
Coca-cola and PepsiCo control 90 percent of India’s soft drink market.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.