Personalized McPackaging

Global Casting is a new site from McDonald’s that asks for your best story (in 100 words or less) and a digital photo to accompany your story. If they dig your sumbission, your face and story telling ability could be featured on a 50 million tray liners, take out bags or Super Size soda cups.
According to Associated Press:

The company said it will select its new packaging “stars” based on submissions that capture the “I’m lovin’ it” spirit with themes of inspiration, passion and fun.

Steve Rubel says:

I like this idea a lot. Co-creation is the way to go these days. Where this falls short though is that it does not utilize any of the tools that consumers are already using to share – e.g. their blogs, myspace pages, Flickr photostreams, etc.

About David Burn

Comments

  1. Oh great!, lets continue to support the poisinening of people and the hazard that McDonalds poses to their healith. I can’t wait to capture the “I’m Lovin it” spirt with themes of “inspiration, passion and fun”. When I think if McDonalds, “fun” and “passion” are the first words that pop into my head. Not “overweight” or “low-income American consumers”.