Personal Statements


Self-promotion is a big part of the ad biz. Every agency has a self-promo site and many make self-promo print ads to run in specialty publications. Then there’s the whole “make an ad for yourself” thing that happens, as ad people seek higher and higher realms. One might even argue this site is a self-promo campaign of some sort. Anyway, Casey McKinnon doesn’t say she’s an actor, writer, producer in the video above. She doesn’t need to say that. She just needs to be interesting enough to make her audience want more.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.