Peroni Me

WXIA News 11: Free beer while shopping — it’s a new idea brewing in Atlanta.
peroni_shopper.jpg
While shoppers age 21-and-over browse $150 jeans at the stylish Bill Hallman Boutique in Virginia Highland, they can sip on a beer imported from Italy.
The lure might sound like exactly what’s expected from an upscale, designer clothing store. The wealth of foot traffic already flowing through the Virginia Highland neighborhood is providing great exposure for the store – as well as Peroni beer.
Anyone hoping to score a quick brew while browsing should know that the beer is kept behind the counter. A boutique clerk is needed to get a beer for a shopper.
Peroni spokesman Chad Wodskow said the beer company pays Bill Hallman for the space. Their idea is that if shoppers see the beer in a cool store, they’ll think the beer is cool.
“Atlanta is the launching pad of our national campaign,” Wodskow said. “New York is next, then San Francisco.”
Peroni is offering their beer free in 11 Atlanta stores, mostly located in Midtown and Buckhead. And, the stores don’t even need a liquor license. It’s actually legal to give beer away without one.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • Sihle Dlungwana

    Hello,
    I would like to be your distributor in South Africa, I have more experience in marketing field as its is the work that I am commited to. I am already woking as a sales representative for the well know company, but now I would like to face this new challenge.
    My name is Sihle Dlungwana, cell phone number is +2782 675 2039. Your response will be highley appriciated.