Perfect Time for a Gin & Tonic

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G&Ts taste good in the best of times, but in today’s economic climate a cocktail of substance can be a sweet, albeit temporary, remedy.
Schyouknowwho.com, a Schweppe’s microsite taps this need to at once comment on the meltdown and escape from it.

Throughout our rich heritage we have always taken a look at the society around us. Our new distinctive satirical cartoons draw inspiration from William Hogarth, the original satirist from the 1700’s and intelligently reference current affairs & the news agenda, but with a contemporary twist to make you smile.
The intricate cartoons will be updated every two weeks with a new, fresh and topical tongue-in-cheek view on the current news agenda, but with a strong satirical edge. As a quintessentially British brand, we are embracing the British tradition of poking fun at ourselves, whilst heralding our reprised love for satire today.

Mother/London is behind the Hogarthian campaign.
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[via It’s Nice That]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. I really think this is fantastic work. It’s high-brow but still incredibly relevant.
    It seems to me that in a recession, brands are implementing humor as much-needed relief to all the doom and gloom hyped in the news media.
    Campaigns from JetBlue and Las Vegas Convention and Visitors Authority are good examples.