Pepsi’s Got Your Talent Show Right Here

Pepsi unveils a new television spot tonight during the debut of FOX’s THE X FACTOR.

“Pepsi has always been at the center of music and pop culture and is known for featuring top talent in its campaigns,” said Frank Cooper, Chief Marketing Officer of PepsiCo Beverages.

“We’re confident that the next pop music star will emerge from our partnership with THE X FACTOR.”

The “Music Icons” spot from TBWA\Chiat\Day LA features a Pepsi-exclusive remix of the song, “Tonight is the Night” by Outasight, a newly signed artist to Warner Bros. Records from Yonkers, New York.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.