Pepsi’s Got Your Talent Show Right Here

September 21, 2011 By David Burn Leave a Comment

Pepsi unveils a new television spot tonight during the debut of FOX’s THE X FACTOR.

“Pepsi has always been at the center of music and pop culture and is known for featuring top talent in its campaigns,” said Frank Cooper, Chief Marketing Officer of PepsiCo Beverages.

“We’re confident that the next pop music star will emerge from our partnership with THE X FACTOR.”

The “Music Icons” spot from TBWA\Chiat\Day LA features a Pepsi-exclusive remix of the song, “Tonight is the Night” by Outasight, a newly signed artist to Warner Bros. Records from Yonkers, New York.

Filed Under: Music In Ads

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.