Pepsi To Tell Deaf Joke During Super Bowl

It’s time to start talking about Super Bowl commercials again.
I’m pleased to start that process this year with PepsiCo. Their new production, “Bob’s House,” will air during the big game.

It’s a spot where many, especially at a loud party, may think someone hit the Mute button. But they would be wrong.


PepsiCo. brings some silence to the screen in order to make a statement about the type of company it is.

Could it be, compassion sells?
The idea for the spot came from EnAble, an employee network whose mission is to promote a more inclusive environment for people with disabilities. BBDO-NY, supported the idea and agreed to create the commercial for no profit.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.