Pepsi Is Intent On “A New And Different Way To Market”

Here’s a client who knows to trust her gut, which is something they don’t teach in business school.

Lauren Hobart, CMO-sparkling brands, PepsiCo is one of the key figures behind the much-hyped Pepsi Refresh Project, an initiative that, safe to say, required a fair amount of risk.
[via Ad Age]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.