Pepsi Is Intent On “A New And Different Way To Market”

Here’s a client who knows to trust her gut, which is something they don’t teach in business school.

Lauren Hobart, CMO-sparkling brands, PepsiCo is one of the key figures behind the much-hyped Pepsi Refresh Project, an initiative that, safe to say, required a fair amount of risk.
[via Ad Age]

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.