Pepsi Dewing It Again

According to Adweek, Pepsi-Cola North America is launching an original online series to support Mountain Dew this summer.
The soda giant will serve as its own studio for a serialized action-adventure production from film writer-directors Shawn Papazian and Art Brown.
To encourage online engagement, viewers will able to alter the storyline by selecting from a menu of options after each episode that take the series in different creative directions, akin to the Choose Your Own Adventure book franchise.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.