Pepsi Kicks Sand In Coke’s Face With New “Santa Dancing” Spot

Coca-cola and Santa are buds. During the winter months, that is. But not in the summer, not if Pepsi has any say in it.

“Santa Dancing” features Coke’s de facto mascot hitting up a beachside bar after dancing his jolly rear off. When the bartender offers Santa his traditional Coke, he states his preference for the good stuff, explaining, “I’m on vacation.”

TBWA/Chiat/Day worked with director Joe Pytka and Union editing house to create Pepsi’s first national spot in over three years.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. I like it.

  2. I dunno, I think Joe is showing his age in the direction of this spot.