People Who Read The Label Won’t Be Impressed

According to The Wall Street Journal, the Corn Refiners Association, an industry group led by ADM and Cargill, is launching a big ad and public-relations campaign today.
Their goal? Convince Americans that high-fructose corn-syrup isn’t the evil it has been made out to be.
The group is running full-page ads in more than a dozen major newspapers around the country saying its product is no worse for you than sugar. And what an argument that is. I’m sure they’ll go far with that pearl.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.