People Still Read Books

Reworked from the Chicago Tribune:
J.K. Rowling is more than a writer. She’s the creator of a mega brand. Whether or not that was her intention, it remains to be seen.
On the announcement of the forthcoming release of the sixth book in the Harry Potter series, retailers are speculating that the book could sell upwards of 11.6 million copies nationally.
“Sales from the last Harry Potter book grossed as much as a major Hollywood movie in its first week of release,” Steve Riggio, chief executive officer of Barnes & Noble, said Tuesday.
“We expect this next book in the series to make publishing history once again. We’ve already collected 500,000 e-mail requests from our customers waiting to be notified of the date of the next book. so this announcement is very welcome news for readers everywhere.”
About 260 million copies of the fantasy series, which debuted in 1997, have sold worldwide.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Re:
    “J.K. Rowling is more than a writer. He’s the creator of a mega brand. Whether or not that was his intention, it remains to be seen.”
    J.K. Rowling is a woman.

  2. Of course she is.
    Pronoun shmonoun.