People Don’t Talk Like That

Stiff formality: Another press release no-no.

“We’re delighted to be expanding our presence at Sundance, as we know that the Stella Artois drinker is one who appreciates creative risk-taking, diversity, and aesthetic innovation characteristic of the films debuted at the Festival,” said Victor Melendez, director of marketing of European Brands, InBev USA.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://www.adpulp.com Shawn

    I wonder if he is related to the client I had a few years ago that rejected a half-dozen taglines from us becuase he preferred “specializing in diversification.”
    And yes, it was dotcom startup (now defunct).

  • http://www.adsthatsuck.ca Ryan

    “Speaking in key messages and talking points is tanamount to the success of any spokesperson,” said Ryan Anderson, commenting on a blog.