Penguin Introduces New Coloring Books

Penguin Books U.K. is introducing the consumer generated content idea to its book design. MyPenguin “Books by the Greats, Covers by You” currently has six titles available. More will be offered should the blank covers sell.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.