Penguin Books U.K. is introducing the consumer generated content idea to its book design. MyPenguin “Books by the Greats, Covers by You” currently has six titles available. More will be offered should the blank covers sell.
Penguin Introduces New Coloring Books
November 27, 2006 By Leave a Comment
About David BurnI wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.
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