Leo Burnett USA has selected Washington D.C.-based GlobalGiving as the not-for-profit organization that the agency will help develop as a brand on a pro bono basis. GlobalGiving was selected from a pool of nearly 400 organizations that submitted proposals to Burnett late last year. Founded by two former World Bank executives, GlobalGiving helps individuals, corporations and others find and fund projects around the world.
[via Lewis Lazare]
Penance For All Those “Army Of One” Ads
March 9, 2006 By