Pecha-Kucha Gives Guy Kawasaki’s 30-20-10 Rule A Run For The Money

Wired Magazine is running a short bit on pecha-kucha (Japanese for “chatter”). According to the piece, Mark Dytham and Astrid Klein, two Tokyo-based architects have turned PowerPoint into both art form and competitive sport. Their innovation applies a simple set of rules to presentations: exactly 20 slides displayed for 20 seconds each. That’s it. Say what you need to say in six minutes and 40 seconds of exquisitely matched words and images and then sit the hell down.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.