Pecha-Kucha Gives Guy Kawasaki’s 30-20-10 Rule A Run For The Money

Wired Magazine is running a short bit on pecha-kucha (Japanese for “chatter”). According to the piece, Mark Dytham and Astrid Klein, two Tokyo-based architects have turned PowerPoint into both art form and competitive sport. Their innovation applies a simple set of rules to presentations: exactly 20 slides displayed for 20 seconds each. That’s it. Say what you need to say in six minutes and 40 seconds of exquisitely matched words and images and then sit the hell down.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.