Pearez Hilton Can’t Believe It’s Not Butter

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According to The New York Times, Unilever, which makes the margarine spread I Can’t Believe It’s Not Butter, has been running Spraychel Webisodes since 2005. Unilever’s digital media agency, Story Worldwide, created the Spraychel campaign.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.