Paywalls Are Digital Stop Signs

The Times of London has lost 1.2 million UK readers across its daily and Sunday websites and almost halved the amount of time people spend on its sites in the past three months, according data released by ComScore.
This is why:
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Currently the Financial Times and The Wall Street Journal are the only other major papers to have paywalls in place.
[via Business Insider]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.