Payola Makes Triumphant Return To The Ring

Want people to help your company from its troubles? Pay them!
According to the Sacramento Bee, that’s what McClatchy intends to do.

The McClatchy Co., seeking to reverse a steep slump in advertising, today announced a five-point sales strategy that emphasizes the Internet and seeks to reconnect the company with former advertisers.
In one of the boldest moves, McClatchy will begin paying sales commissions to ad agencies, a move that will “level the playing field” with broadcasters and others that have traditionally paid commissions to agencies, said McClatchy Chairman and Chief Executive Gary Pruitt. “We haven’t done that for years,” he said.

In other payola news, Robert Parker’s Wine Advocate has a bit of a brouhaha on its hands.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.