Payola

Ad Age knows how to start Monday off with a bang.
The trade mag looked at figures from 100 companies that disclosed CMO-level compensation and determined that their average compensation was $1.5 million in 2007.
About one-fourth of that came from salary ($358,000); bonus, perks and non-equity incentive pay made up another fourth ($360,000). The rest ($767,000) came from stock options and stock awards.
Dell’s Chief Marketing Officer, Mark Jarvis, hauled in $15.5 million, topping all others.
By comparison, median compensation for Standard & Poor’s 500 CEOs (in place for at least two years) was $8.8 million in 2007.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.